Tradition and modernity
A philosophy bound to social commitment
Subsistence: The argan tree is a livelihood for around two million Berber living in the argan grove. Numerous jobs arise from the production and marketing of argan oil and argan oil products.
Mogador is involved in keeping the added value in the argan forest and in improving the Berber women's working conditions. Even those living in villages should be given the opportunity to improve their income. To this end, we have entered into a partnership with the Berber women of the AFA women association (Association des Femmes d’Argane). This partnership aims to reduce poverty by increasing the Berber women’s income while keeping the added value within the argan forest, based on improved working conditions.
As we are committed to improving working conditions for the Berber women, we advocate the use of modern materials. This genuine facilitation for the women has been targeted by international organizations such as Oxfam Canada, EU projects in Morocco and the CRDI (Centre de Recherche pour le Développement International). Like Mogador, these organizations demand the use of modern screw presses. The natural argan oil obtained is of high quality, has a shelf life of 24 months and is produced under hygienic conditions.
Protection: Mogador supports both the creation of new jobs and various structures relating to the Berber women. These women carry out all stages in Mogador's argan oil production in the argan grove, from harvesting to pressing. Screw presses are operated by trained women, which constantly safeguards jobs. The handicraft method of preparing the argan fruit (removing the pulp) and the argan nut (cracking it) is preserved and also carried out by Berber women.
The Berber women have to cope with quite a few challenges during argan oil production. Harvesting, transporting and storing are arduous tasks already. When cracking the fruits and nuts, the women face a high risk of injury. Only recently, the Mohamed VI royal foundation for the research and preservation of the argan tree initiated an awareness-raising campaign to inform the local population about preventive measures against the risk of scorpions in the argan groves. Up to 200 women are stung by scorpions every year while picking argan fruits.